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$24.52 billion spent online Nov.-Dec., says comScore.
November 28, 2016
By: Christine Esposito
Editor-in-Chief
According to comScore’s tracking of U.S. desktop retail e-commerce spending for the first 25 days of the November–December 2016 holiday season, there has been 12% increase versus the corresponding days last year, with $24.52 billion spent online. Thanksgiving Day saw a 17% gain to $1.29 billion in spending to surpass the billion dollar threshold for the third consecutive year and marking the ninth day of the 2016 season to reach that level. Black Friday (Nov. 25) followed with an even strong...
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